The most annoying television commercial of the week has to be courtesy of National Floors Direct. The female spokesperson was fairly appealing….the first 2,000 times I saw the ad. Then she started to wear on me. Now she drives me out of the room! She actually makes me miss Billy Mays.
But here’s what really gets me about the commercial….their claim to “next day installation.” Now this is the same claim made by a competitor, Empire Today. While Empire couldn’t afford a real live spokesperson, relying instead on a little cartoon spokesperson and an annoying jingle, they too offer ”next day installation.”
Now, here’s my question. Just how many unemployed hardwood floor and rug installers are there in the country? I mean these are national companies and they’re promising anyone in America, “next day installation”? What do they have, a busload of immigrants waiting in back of every Wal-Mart across the country just waiting to nail down some boards in your home? When was the last time you needed some work done in your house and your contractor said, “oh yeah I can come tomorrow. I mean what the hell, I’m not doing anything else this month!”
Billy Mays may have offered a money back guarantee on a product with an average three-day life span, but even he knew better than to promise “next day installation.”