Last night I had gnocchi for dinner. I don’t particularly like gnocci. I just love saying it. “What do you want for dinner?” “Well, how about some Knocccc-eeee! ” If you think about it there are not many foods that you get to say through your nose. Knocccccc-eeee. Unless, of course you’re in China where maybe you get to order, “Donnnnnk-eeee”. The other neat thing is, gnocchi is the only food that starts with a silent G. (Unless you count gianduja, which even the Swiss can’t pronounce.)
See, the Italians have figured out that the enjoyment of a dish has as much to do with it’s pronunciation as to it’s taste. It should be fun to say…rolling it around your tongue, the name should be as pleasing to the palate as it’s actual taste.
As Americans we haven’t made this connection. We’re in too much of a hurry. Take pizza. We eat a lot of pizza, or as we say it…”peatza”. Now listen to how the Italians say it….”peeeee-zah”. Wouldn’t you much rather have a slice of…”peeee-zah.” (We are improving in pace, however. We now know it is “Cheee-lay” not “Chilly”. Of course that only took us 200 years to learn.)
Another dish I love is “linn-gweee-neeeee.” The Italians also know that a great dish should carry a sensual sounding name…a name that lingers in the air with promise perhaps of things to come. For example, the next time your inamorata (or o as the case may be) asks what you want for dinner, look him or her in the eye and slowly say “tonight….tonight, I feel like some linn-gweee-neeee.” Now listen to the Englishman’s answer, “how about mutton!”
There is a reason why Viagra sales in England are ten times that of Italy.