You have to give Dutton Publishing the prize for the hyper hype of the year ( if not the century). In promoting Ken Follett’s latest opus which they will release on September 29th, the publisher trumpets in 3-color large print ads, that THE BOOK OF THE CENTURY HAS ARRIVED!
Now, this could be a contestable claim even if they had released the book in December of 1999, but with another 90 years to go in this century…Well, let’s just say that now I don’t expect anything else worth reading out of Dutton until at least 2100!
(Since they have obviously spent so much money on the campaign I won’t steal their thunder by naming the book itself, but ask your bookstore if they have stocked THE BOOK OF THE CENTURY and see what they say!)